Last year, my wonderful husband and I celebrated our 20th wedding anniversary in Milan. We were walking the streets of Milan and enjoyed good coffee, good weather and all the designer shops the world could offer. Two things did however give me a persistent impression; first Il Duomo. This fascinating piece of architecture took almost 500 years to complete. Could this kind of commitment ever be done in our times? Most probably not.
Secondly, on Corso Garibaldi we found a fashion shop called ASAP - As Sustainable As Possible. They had really neat clothes that all were sustainable. This was new for me. I have always connected sustainable clothes with brands such as Patagonia and primarily outdoor stuff which of course is not bad.
ASAP only uses either recycled fabric that are selected and recovered among the best Italian companies that no longer uses them because the quantities are too limited for a profitable industrial production or 100% natural fibers such as yak, camel, silk or linen. Pls find them at www.asaplab.it
I got very inspired by ASAP and their ideas and decided on the spot to try to only buy clothes that are sustainable
ME AND SUSTAINABILITY
Since my visit in Milan and ASAP I have become more and more interested in the concept of sustainable fashion. First I had great difficulties in finding anything that was both beautiful and sustainable. I had to use the clothes that I already had - myself second hand. This is of course perhaps the ultimate sustainability - not to buy anything. I do believe that my and other’s consumption of goods need to decrease, but to never buy anything new does not hold either of course. So when consuming, why not consume in a way that make as little harm as possible?
I have during this year learnt more about sustainable fashion and I have actually begun to find several designers that focus on sustainable fashion.